Joico Defy Damage Hair Treatment with Liquid Keratin | Quick Bond Strengthening & Protection | Color-Safe | 7.1 Fl Oz

From the manufacturer Joico's 7-Second Bond Strengthener: A QUICK-AS-A-FLASH TRANSFORMER to DEFY DAMAGE IN A FLASH

Joico's 7-Second Bond Builder, Defy Damage In A Flash, is a breakthrough bond-building treatment that visibly transforms hair in just 7 seconds. Its liquid-to-crème formula delivers 80% less breakage* and 20X stronger, silky-smooth strands.

*Against combing breakage on damaged hair vs. untreated

To use, first cleanse hair with the Defy Damage Protective Shampoo. Then, apply Defy Damage In A Flash directly to the mid-length and ends of your hair, avoiding the roots. Work the product into your hair until the liquid turns creamy, then leave it on for 7 seconds before rinsing.

Here's why you'll love Defy Damage In A Flash:

• Hair is up to 20X more resistant to breakage*
• Creates bonds and strengthens the hair structure
• Leaves hair silky smooth without weighing it down
• Safe for color-treated hair

*Against combing breakage on damaged hair vs. untreated

The unique formula of Defy Damage In A Flash is highly concentrated and low in water content. When it comes into contact with water, it undergoes an exothermic reaction, transforming into a creamy lotion.

You can use Defy Damage In A Flash whenever your hair needs an extra boost of resilience and shine. It's a PETA-approved, animal test-free product, like all Joico products.

To achieve the best results, it's recommended to avoid applying Defy Damage In A Flash directly to the scalp. Instead, focus on applying it from mid-length to the ends of your hair. For guidance, refer to the illustration on the product packaging.

On the day you use Defy Damage In A Flash, you can skip using your regular hair conditioner.

product information: