GIOVANNI ECO CHIC Hydrating Clarifying Shampoo for Over-Processed Hair

GIOVANNI, a pioneer in the natural hair care industry, introduced the first full-range, salon-inspired hair care brand to natural product stores. Today, GIOVANNI is the #1 selling Hair Care line in the United States Natural Products Industry.

Arthur Guidotti, the visionary behind GIOVANNI, began his journey as a hairstylist in Hollywood and Beverly Hills. In the 1960s, he opened his own salon, On Sunset, which became a hit with many Hollywood celebrities, including Lucille Ball.

Since 1979, the GIOVANNI Rule of Balance has been the company's commitment to creating products that are as pure and natural as possible, without compromising exceptional product performance. GIOVANNI is dedicated to formulating only the highest-quality products, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

The GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo is a daily use shampoo designed for normal to dry hair types. This shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins to increase strength and vitality.

The shampoo is color-safe and designed to protect over-worked, over-processed, and color-treated hair while locking in color and shine. It is formulated with Aloe Vera, Rosemary, and other Botanical Extracts, which add moisture and manageability to the hair while remaining gentle enough for everyday use.

GIOVANNI is committed to creating vegan-friendly and cruelty-free products. The company uses a number of organic ingredients and is Leaping Bunny Certified, ensuring that none of its products are tested on animals. The GIOVANNI products come in sophisticated recyclable packaging, further demonstrating the brand's dedication to sustainability and environmental responsibility.

Since 1979, GIOVANNI has been bridging the gap between natural and salon-quality hair care, striving to use the very best ingredients and always focusing on high performance. The GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo is a testament to the brand's commitment to providing exceptional hair care products that are both natural and effective.

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